Microsoft has officially introduced the Lumia 535 packed and loaded with great specs and features. Could you imagine you can get all the benefits of Skype, Cortana (an Apple's Siri and Google Now like virtual assistant), Office and OneDrive included as part of the latest and greatest Windows Phone experience, at an affordable price? 

Microsoft Lumia 535 Official Specs and Unboxing

The Lumia 535 comes with the latest version of Windows Phone (Windows 8.1). You can get the latest updates via over-the-air wherever you are. It also comes built in with Microsoft Office and quick access to your files through OneDrive, viewing and editing your documents. Just like on your desktop you get 15 GB of free OneDrive storage – upload your photos and share them with friends in a private folder.

The Microsoft Lumia 535 Quick Specs:

Quadcore 1.2Ghz Snapdragon
qHD (960 x 540) IPS Display Corning Gorilla Glass 3, 220 ppi
5 Megapixel Wide angle Front lens and 5 Megapixel Rear Camera

The Lumia 535 is categorized as a low-end budget smartphones which aimed to target the mass market. Even before Microsoft acquired the Nokia brand for smartphone categories, Nokia was making a hit for the mass market. I think that the Microsoft strategy is to hit on the mass market first then slowly increased its demand for a high end models by launching a new Lumia in as fast as they can. I can see a Samsung Galaxy models strategy here, launching new phone models almost every month catering different target markets.With the specs of the new Lumia 535 its fair enough for its price point and above par standards for a mobile phone users daily needs. We will be looking forward how fast can Microsoft raised the bar for app makers to load up their apps on Microsoft's app market.

Microsoft Lumia 535 - Full Specifications

Size & weight
Height: 140.2 mm
Width: 72.4 mm
Thickness2: 8.8 mm
Weight: 146 g
Operating System
Software release: Windows Phone 8.1 with Lumia Denim

Processor
CPU name: Snapdragon™ 200
Number of cores: Quad core
Clock rate: 1200 MHz

Display
Display size: 5 ''
Display resolution: qHD (960 x 540)
Display colours: TrueColor (24-bit/16M)
Display features: Brightness control, Tactile feedback, Orientation sensor, Sunlight readability enhancements, Corning® Gorilla® Glass 3, High brightness mode, Scratch resistant glass
Pixel density: 220 ppi
Display technology: IPS LCD
Touch screen technology: Capacitive Multipoint-Touch

Memory3
User data storage: In device, Memory card, OneDrive cloud storage, App and data storage on memory card
RAM: 1 GB
Mass memory: 8 GB
Maximum memory card size: 128 GB
Expandable memory card type: MicroSD
Free cloud storage: 15 GB

Keys and Input Methods
User Input: Touch
Operating keys: Volume keys, Power/Lock key

Sensors
Sensors: Ambient light sensor, Accelerometer, Proximity sensor

Battery4
Battery model: BL-L4A
Battery capacity: 1905 mAh
Battery voltage: 3.7 V
Replaceable battery: Yes
Maximum standby time: 23 days
Maximum talk time (2G): 11 h
Maximum talk time (3G): 13 h
Maximum music playback time: 78 h
Maximum Wi-Fi network browsing time: 8.5 h
Maximum video playback time: 6.5 h

Design
Design details: Exchangeable back cover
Other user interface features: Double-tap to wake, Tactile feedback, Vibrating alerts, Voice commands, Word flow keyboard

Connectivity basics
SIM card type : Micro SIM
AV connectors: 3.5 mm audio connector
Charging connectors: Micro-USB
System connectors: Micro-USB-B

USB: USB 2.0
Bluetooth: Bluetooth 4.0
Bluetooth profiles: Advanced Audio Distribution Profile (A2DP) 1.2, Audio/Video Remote Control Profile (AVRCP) 1.4, Generic Attribute Profile (GATT), Hands-free profile (HFP) 1.6, Object Push profile (OPP) 1.1, Personal Area Network Profile (PAN) 1.1, Phone Book Access Profile (PBAP) 1.1
Wi-Fi: WLAN IEEE 802.11 b/g/n
Wi-Fi hotspot: Up to 8 Wi-Fi-enabled devices

Local sharing
Peer-to-peer sharing: Lumia Beamer, Lumia Storyteller, Play To DLNA app

Cellular connectivity5
GSM network: 850 MHz, 900 MHz, 1800 MHz, 1900 MHz
GSM max data speed DL: EGPRS 236.8 kbps
GSM max data speed UL: EGPRS 236.8 kbps
WCDMA network: Band 1 (2100 MHz), Band 8 (900 MHz)
WCDMA max data speed DL: 42.2 Mbps (Cat 24)
WCDMA max data speed UL: 5.76 Mbps (Cat 6)

GPS and navigation6
Location technologies: A-GLONASS, A-GPS, Cellular and Wi-Fi network positioning
Maps: Free maps, Offline maps, Online and offline favourites, Real-time traffic information
Drive: Favorite destinations, Free global voice guided turn-by-turn drive navigation, Live traffic information, Speed limit warnings

Navigation apps
Location and navigation apps: HERE Drive+, HERE Maps, Bing Maps

Main camera
Main camera: 5.0 MP
Main camera focus type: Auto focus
Sensor size: 1/4 inch
Main camera f-number/aperture: f/2.4
Camera focal length: 28 mm
Flash type: LED flash
Camera features: Auto and manual white balance, Automatic photo upload to OneDrive
Camera minimum focus range: 10 cm
Front-facing camera
Front camera: 5MP wide angle
Front camera f-number/aperture: f/2.4
Front camera features: Focal length 24 mm, Still image capture, Video call, Video recording
Front camera video resolution: FWVGA (848 x 480)
Video recording
Main camera video resolution: FWVGA (848 x 480)
Camera video frame rate: 30 fps
Video recording formats: MP4/H.264
Photography apps
Camera apps: Bing vision, Creative Studio, Lumia Camera, Lumia Selfie

Audio
Audio playback file formats: 3G2, 3GP, AAC, AMR, ASF, M4A, MP3, MP4, WMA
Audio playback codecs: AAC LC, AMR-NB, GSM FR, HE-AAC, HE-AACv2, MP3, WMA 10 Pro, WMA 9
Audio recording codecs: AAC LC, AMR-NB, GSM FR
DRM support: PlayReady
Audio playback features: Audio Streaming, Cloud music offline playback, Cloud music playback, Media Player, Music Player, Podcasts
Audio recording file formats: AMR
Audio recording features: Mono
Radio features7: Internet Radio, FM Radio

Device security
General Security features: Device lock, PIN code, Device lock passcode, Regular signed firmware updates, Track and Protect via internet, Application certification, Application sandboxing, Backup and restore via Internet, Browser integrated anti-phishing, Remote device lock via Internet, Remote device wipe via Internet, Secure boot, Signed OS, Consumer VPN
Enterprise security features: Mobile VPN, Remote lock and wipe, Hardware accelerated device encryption, Mobile device management, Remote security policy enforcement
Supported security standards: TLS v1.0, TLS v1.1, TLS v1.2, SSL v3.0, Suite B ciphers
Wi-Fi security modes: EAP-TTLS/MSCHAPv2, WPA, WEP, EAP-AKA, PEAP-MSCHAPv2, WPA2 (AES/TKIP), WPA2-Enterprise, WPA2-Personal, EAP-TLS, WPA-Enterprise, EAP-SIM, WPA-Personal

Environment
Materials: Free of PVC, Free of nickel on the product surface, Free of BFR, rFR as in NSL
Packaging: Made of renewable materials, Minimized package, Packaging is 100 % recyclable, Containing up to 50% recycled materials, Virgin wood fibres up to 85% certified
Energy efficiency: Automatic screen brightness adjustment, Battery saver feature
Product recycling: 100% recoverable as materials and energy
Eco content and services: Available at Store, Contains preinstalled eco content, HERE Drive: route optimization, HERE Maps: pedestrian navigation
User guide: In-device user guide, Small printed guide, full on our websites

Accessibility features
Hearing: Vibrating alerts, BT neckloop compatible, TTY support, Video call
Vision: Vibrating alerts, Voice recognition, Font magnification, Voice commands, Customizable home screen, High contrast mode, Screen magnification
Physical skills: Voice commands, Customizable home screen, Speakerphone, Speed dial, Voice recognition

Tools and productivity
Personal information management features: Calculator, Clock, Calendar, Alarm clock, Reminders, Phonebook, To-do list, Family Room, Kid's Corner, OneNote, Social networks in Phonebook, Wallet, Notifications
Business apps: Adobe Reader free download, Company Hub for enterprise applications, Lync (Corporate IM) free download, Microsoft Outlook, Office apps: Excel, Word, PowerPoint, OneNote, OneDrive storage for documents and notes
Sync type: Exchange ActiveSync, Via Windows Phone apps, Nokia Photo Transfer for Mac
Back-up and restore your data: Yes
Device management: AirWatch, MobileIron, Symantec, Microsoft System Center, OMA Client Provisioning v1.1, OMA Device Management v1.1.2, OMA Device Management v1.2, Windows Intune
Call management
Call types: Audio call, Conference call, Skype video call
Call management features: Call waiting, Call history, Call forwarding, Call logs: dialled, received and missed, Integrated hands-free speakers, Speed dial, Voice mail
Noise cancellation: Yes
Speech codecs: GSM FR, GSM HR, AMR-NB, AMR-WB, GSM EFR
Supported amount of phonebooks: One integrated phonebook
Supports amount of contacts: Unlimited
Ringtones: Downloadable ringtones, MP3 ringtones, Video Ringtones
Other Applications
Social apps: Facebook, LinkedIn, Twitter, WeChat, Skype, LINE, Sina Weibo, WhatsApp, Flickr, Foursquare, OneDrive, Picasa, YouTube
Game features: Touch UI, XBox-Live Hub, DirectX 11

Email
Email features: Viewing and editing of email attachments, Multiple email accounts, HTML emails, Inbox filtering, Text-to-speech message reader, Conversational view on email, Linked inboxes

Messaging features
Messaging features: Text messaging, Automatic resizing of images for MMS, Distribution lists for messaging, Multimedia messaging, Conversational chat style SMS, Unified inbox for SMS and MMS, Concatenated SMS for long messages, Integrated text messaging and chat, Number screening for messaging, Text-to-speech message reader

Browser
Internet browser capabilities: Internet Explorer 11

Introduction to the Microsoft Lumia 535:

Visit Microsoft  for more details about
Microsoft Lumia 535